Eroksa Street Mapper (ESM)


ESM:    GAEXE ARMY



For me, graphic design is not about personal expression. (I do that elsewhere.) It’s not about scoring high on some standard of aesthetics either. (High aesthetics is not always appropriate.) It’s about solving communication problems. My creativity lies in how I solve them.

For me, graphic design goes beyond personal expression. It’s a craft rooted in purpose, not a canvas for individual exploration. While many may prioritize aesthetics as a measure of success, I recognize that high levels of beauty or style aren't always appropriate for every context. Instead, design is a tool to address communication problems, focusing on practical needs rather than artistic indulgence. Each project demands a unique solution, one that may or may not align with conventional aesthetic standards.

My creativity shines in how I solve these problems—finding the most effective way to communicate a message through design. The aesthetic choices I make are purposeful and intentional, aimed at amplifying the message rather than adhering to subjective notions of beauty. For me, design is a means of achieving clarity, impact, and functionality, where every element plays a role in serving communication. It’s about how well the design fits the problem at hand, not how it aligns with arbitrary ideals.

PT. Eroksa Graha Teknika is an official dealer, distributor, and service center for surveying and mapping equipment, as well as a prominent training center and developer of geodetic science in Yogyakarta. For more information, visit www.eroksa.com.


Here, I’d like to introduce some of Eroksa's flagship products, expressed through the evolution of Karimun Wagon R branding.

Graphic design can be considered a form of expression or a style of communication by using images to effectively convey information.

Indirectly, the professional world has forced me to dive into the realm of graphic design, even though it’s not my passion. So, if someone asks me, "What can suddenly make you feel dizzy, feverish, and completely drained?" the answer would be "Graphic Design." There's no tipping point that allows my brain to rest comfortably—what kind of philosophy is this? (at least that’s how I felt back then).

Honestly, if you can't handle it, it's better to wave the white flag and return to your true path (go back to your passion). Don’t force it or you might go completely crazy at the highest level.




























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